:root{--purple:#50256d;--purple-dark:#2b103d;--purple-soft:#734394;--gold:#d9b75e;--gold-light:#f5e8be;--ink:#19151d;--muted:#6b6470;--paper:#fffdfa;--soft:#f7f3f8;--white:#fff;--line:#e8e0eb;--shadow:0 22px 60px rgba(53,24,68,.13);--radius:24px;--container:min(1180px,calc(100% - 40px))}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:92px}body{margin:0;background:var(--paper);color:var(--ink);font-family:Century Gothic,Futura,Avenir,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;line-height:1.6}img{display:block;max-width:100%;height:auto}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}.container{width:var(--container);margin-inline:auto}.skip-link{position:fixed;left:12px;top:-100px;z-index:9999;background:#fff;padding:10px 14px;border-radius:8px}.skip-link:focus{top:12px}.eyebrow{margin:0 0 14px;color:var(--purple);font-size:.78rem;font-weight:800;letter-spacing:.12em;text-transform:uppercase}h1,h2,h3,p{margin-top:0}h1,h2,h3{line-height:1.12;letter-spacing:-.035em}h1{font-size:clamp(2.65rem,5.8vw,5.7rem);margin-bottom:26px}h1 span{color:var(--purple)}h2{font-size:clamp(2rem,4vw,3.8rem);margin-bottom:22px}h3{font-size:1.35rem}.button{display:inline-flex;align-items:center;justify-content:center;min-height:54px;padding:0 24px;border:1px solid var(--purple);border-radius:999px;background:var(--purple);color:#fff;font-weight:800;cursor:pointer;transition:.2s ease}.button:hover{background:var(--purple-dark);border-color:var(--purple-dark);transform:translateY(-2px)}.button:focus-visible,a:focus-visible,input:focus-visible,textarea:focus-visible,select:focus-visible{outline:3px solid var(--gold);outline-offset:3px}.button-small{min-height:42px;padding:0 18px;font-size:.86rem}.button-ghost{background:transparent;color:var(--purple)}
.site-header{position:fixed;inset:0 0 auto;z-index:100;background:rgba(255,253,250,.94);border-bottom:1px solid rgba(80,37,109,.08);backdrop-filter:blur(16px)}body{padding-top:86px}.nav-wrap{height:86px;display:flex;align-items:center;justify-content:space-between}.brand{width:190px;height:64px;overflow:hidden;display:flex;align-items:center}.brand img{width:190px;transform:scale(1.45)}.main-nav{display:flex;align-items:center;gap:20px;font-size:.86rem;font-weight:700}.main-nav>a:not(.button):hover,.main-nav>a.active:not(.button){color:var(--purple)}.main-nav>a.active:not(.button){text-decoration:underline;text-decoration-color:var(--gold);text-decoration-thickness:3px;text-underline-offset:8px}.nav-toggle{display:none;border:0;background:none;padding:8px}.nav-toggle span{display:block;width:26px;height:2px;margin:6px;background:var(--purple)}
.hero{overflow:hidden;background:radial-gradient(circle at 0 20%,rgba(217,183,94,.2),transparent 32%),linear-gradient(145deg,#fff 0%,#faf5fc 100%)}.hero-grid{min-height:720px;display:grid;grid-template-columns:.95fr 1.25fr;align-items:center;gap:25px}.hero-copy{position:relative;z-index:2;padding:80px 0}.hero-lead{max-width:650px;margin-bottom:30px;color:var(--muted);font-size:clamp(1.05rem,1.6vw,1.3rem)}.hero-actions{display:flex;gap:12px;flex-wrap:wrap}.hero-trust{display:flex;gap:25px;flex-wrap:wrap;margin:30px 0 0;padding:0;list-style:none;color:var(--muted);font-size:.87rem;font-weight:700}.hero-trust li:before{content:"✓";color:var(--purple);font-weight:900;margin-right:7px}.hero-visual{position:relative;width:58vw;max-width:860px}.hero-visual img{width:100%;border-radius:32px;box-shadow:var(--shadow)}.hero-badge{position:absolute;right:7%;bottom:-28px;display:grid;background:#fff;padding:18px 22px;border-radius:17px;box-shadow:var(--shadow);border-left:5px solid var(--gold)}.hero-badge span{font-size:.84rem;color:var(--muted)}
.proof-strip{background:var(--purple-dark);color:#fff}.proof-track{min-height:76px;display:flex;align-items:center;justify-content:space-between;gap:20px;font-size:.82rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase}.proof-track span:not(:last-child):after{content:"•";color:var(--gold);margin-left:4vw}.section{padding:110px 0}.split{display:grid;grid-template-columns:1fr 1fr;gap:80px}.body-large{font-size:1.15rem;color:var(--muted)}.body-large p:last-child{margin-bottom:0}.section-heading{display:grid;grid-template-columns:1.4fr .6fr;gap:80px;align-items:end;margin-bottom:50px}.section-heading>p{color:var(--muted);font-size:1.05rem}.section-heading.compact{align-items:center}.services{background:var(--soft)}.services-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.service-card{min-height:360px;padding:32px;background:#fff;border:1px solid var(--line);border-radius:var(--radius);transition:.25s ease}.service-card:hover{transform:translateY(-6px);box-shadow:var(--shadow)}.service-card.featured{background:linear-gradient(145deg,var(--purple),var(--purple-dark));color:#fff}.service-card.dark{background:var(--ink);color:#fff}.service-number{display:block;margin-bottom:55px;color:var(--gold);font-size:.82rem;font-weight:900}.service-card p,.service-card li{color:var(--muted)}.service-card.featured p,.service-card.featured li,.service-card.dark p{color:rgba(255,255,255,.78)}.service-card ul{padding-left:18px;font-size:.9rem}.service-card.dark a{display:inline-block;margin-top:30px;color:var(--gold);font-weight:800}
.method{background:linear-gradient(180deg,#fffdfa,#f7effa)}.method-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:70px;align-items:start}.method-intro{position:sticky;top:120px}.method-intro>p:not(.eyebrow){color:var(--muted)}.method-intro img{margin-top:35px;border-radius:var(--radius);box-shadow:var(--shadow)}.steps{margin:0;padding:0;list-style:none}.steps li{display:grid;grid-template-columns:70px 1fr;gap:20px;padding:32px 0;border-top:1px solid var(--line)}.steps li:last-child{border-bottom:1px solid var(--line)}.steps span{color:var(--purple);font-weight:900}.steps h3{font-size:1.75rem;margin-bottom:8px}.steps p{color:var(--muted);margin:0}.scenarios{background:#fff}.quotes-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.quotes-grid blockquote{margin:0;padding:32px;border-radius:var(--radius);background:var(--paper);border:1px solid var(--line)}.quotes-grid blockquote p{font-size:1.28rem;font-weight:700;line-height:1.45}.quotes-grid footer{color:var(--purple);font-size:.82rem;font-weight:800;text-transform:uppercase;letter-spacing:.07em}.metrics{background:var(--purple-dark);color:#fff}.metrics .eyebrow{color:var(--gold)}.metrics-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:90px;align-items:center}.metrics ul{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin:0;padding:0;list-style:none}.metrics li{padding:17px 18px;border:1px solid rgba(255,255,255,.17);border-radius:12px;background:rgba(255,255,255,.05)}.metrics li:before{content:"↗";color:var(--gold);margin-right:10px}
.about-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:80px;align-items:center}.about-image img{max-height:690px;width:100%;object-fit:cover;border-radius:var(--radius);box-shadow:var(--shadow)}.about-copy>p:not(.eyebrow){color:var(--muted);font-size:1.06rem}.signature{margin-top:30px;padding-top:25px;border-top:1px solid var(--line);color:var(--purple);font-family:cursive;font-size:1.35rem}.contact{background:linear-gradient(135deg,var(--gold-light),#f7ecfb)}.contact-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:70px;align-items:start}.contact-copy>p:not(.eyebrow){font-size:1.1rem;color:var(--muted)}.contact-direct{display:grid;gap:15px;margin-top:40px}.contact-direct a,.contact-direct>div{display:grid;padding:18px 0;border-bottom:1px solid rgba(80,37,109,.18)}.contact-direct span{color:var(--muted);font-size:.78rem;text-transform:uppercase;letter-spacing:.08em}.lead-form{padding:38px;background:#fff;border-radius:var(--radius);box-shadow:var(--shadow)}.lead-form label{display:grid;gap:7px;margin-bottom:18px;font-size:.86rem;font-weight:800}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:15px}.lead-form input,.lead-form select,.lead-form textarea{width:100%;border:1px solid #d9cfdd;border-radius:12px;padding:13px;background:#fff;color:var(--ink)}.lead-form textarea{resize:vertical}.lead-form .check{display:flex;grid-template-columns:auto 1fr;align-items:flex-start;font-weight:400}.check input{width:18px;margin-top:3px}.check a{text-decoration:underline;color:var(--purple)}.lead-form .button{width:100%}.form-note,.form-status{font-size:.78rem;color:var(--muted);text-align:center;margin:10px 0 0}.form-status.error{color:#9c2433}
.site-footer{padding:75px 0 25px;background:#1d1025;color:#fff}.footer-grid{display:grid;grid-template-columns:1.4fr 1fr .7fr .7fr;gap:50px}.footer-grid h2{font-size:.8rem;color:var(--gold);text-transform:uppercase;letter-spacing:.09em}.footer-grid>div{display:flex;flex-direction:column;gap:9px}.footer-grid p,.footer-grid span{color:rgba(255,255,255,.65);font-size:.86rem}.footer-grid a:hover{color:var(--gold)}.footer-brand{font-size:2rem;font-weight:800;letter-spacing:.18em}.footer-brand small{display:block;font-size:.56rem;font-weight:400}.footer-bottom{display:flex;justify-content:space-between;margin-top:55px;padding-top:22px;border-top:1px solid rgba(255,255,255,.12);color:rgba(255,255,255,.5);font-size:.78rem}.whatsapp-float{position:fixed;right:22px;bottom:22px;z-index:150;display:flex;align-items:center;gap:9px;padding:13px 17px;border-radius:999px;background:#25d366;color:#082d15;font-weight:900;box-shadow:0 12px 35px rgba(0,0,0,.24);transition:.2s}.whatsapp-float:hover{transform:translateY(-4px) scale(1.02)}.whatsapp-float svg{width:25px;height:25px;fill:currentColor}.cookie-banner{position:fixed;left:20px;bottom:20px;z-index:160;display:none;align-items:center;gap:20px;width:min(590px,calc(100% - 40px));padding:16px 18px;background:#fff;border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow)}.cookie-banner.show{display:flex}.cookie-banner p{margin:0;font-size:.79rem}.cookie-banner a{text-decoration:underline;color:var(--purple)}
.legal-page main{max-width:850px}.legal-page h1{font-size:clamp(2.5rem,6vw,4.5rem);margin-top:40px}.legal-page h2{font-size:1.6rem;margin-top:42px}.legal-page a{text-decoration:underline;color:var(--purple)}.legal-warning{margin-top:50px;padding:20px;border:1px solid #d39d35;border-radius:12px;background:#fff8df}
@media(max-width:980px){:root{--container:min(100% - 32px,760px)}.nav-toggle{display:block}.main-nav{position:absolute;left:16px;right:16px;top:78px;display:none;flex-direction:column;align-items:stretch;padding:22px;background:#fff;border-radius:18px;box-shadow:var(--shadow)}.main-nav.open{display:flex}.main-nav .button{width:100%}.hero-grid{min-height:auto;grid-template-columns:1fr;padding:35px 0 70px}.hero-copy{padding:60px 0 10px}.hero-visual{width:100%;max-width:none}.hero-visual img{min-height:390px;object-fit:cover;object-position:62% center}.proof-track{justify-content:center;flex-wrap:wrap;padding:20px}.proof-track span:after{display:none}.split,.section-heading,.method-grid,.metrics-grid,.about-grid,.contact-grid{grid-template-columns:1fr;gap:40px}.services-grid{grid-template-columns:1fr 1fr}.method-intro{position:static}.quotes-grid{grid-template-columns:1fr}.footer-grid{grid-template-columns:1fr 1fr}.about-image{order:2}.section{padding:85px 0}}
@media(max-width:620px){:root{--container:calc(100% - 28px);--radius:19px}.nav-wrap{height:74px}.brand{width:150px}.brand img{width:150px}.main-nav{top:68px}h1{font-size:2.75rem}.hero-copy{padding-top:42px}.hero-actions{display:grid}.hero-actions .button{width:100%}.hero-trust{display:grid;gap:8px}.hero-visual img{min-height:330px;object-position:64% center;border-radius:20px}.hero-badge{position:relative;right:auto;bottom:auto;margin:-35px 15px 0}.proof-track{justify-content:flex-start}.section{padding:68px 0}.split{gap:20px}.services-grid{grid-template-columns:1fr}.service-card{min-height:auto}.service-number{margin-bottom:35px}.steps li{grid-template-columns:46px 1fr}.metrics ul{grid-template-columns:1fr}.form-row{grid-template-columns:1fr}.lead-form{padding:23px 18px}.footer-grid{grid-template-columns:1fr;gap:32px}.footer-bottom{display:grid;gap:5px}.whatsapp-float{right:14px;bottom:14px;width:56px;height:56px;padding:15px}.whatsapp-float span{display:none}.cookie-banner{left:10px;bottom:80px;width:calc(100% - 20px);align-items:stretch;flex-direction:column;gap:10px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}

/* Dirección visual v2: editorial, recortes sin fondo y movimiento sutil */
.hero{position:relative;isolation:isolate;background:linear-gradient(120deg,#fffdfa 0 48%,#f2eaf6 48% 100%)}
.hero:before{content:"";position:absolute;inset:auto auto -18rem -12rem;width:36rem;aspect-ratio:1;border:1px solid rgba(80,37,109,.13);border-radius:50%;box-shadow:0 0 0 5rem rgba(217,183,94,.07);z-index:-1}
.hero-grid{grid-template-columns:minmax(0,.92fr) minmax(520px,1.08fr);min-height:760px;gap:0}
.hero-copy{padding:92px 0 110px;max-width:650px}
.hero-copy h1{font-size:clamp(3.3rem,6vw,6.5rem);line-height:.96;max-width:780px}
.hero-copy h1 span{display:block;margin-top:.12em;font-size:.68em;line-height:1.04}
.hero-visual{align-self:end;width:min(60vw,900px);margin-left:-6vw;min-height:660px;display:flex;align-items:flex-end;justify-content:flex-end;isolation:isolate}
.hero-visual img{position:relative;z-index:2;width:112%;max-width:none;border-radius:0;box-shadow:none;object-fit:contain;animation:alyan-float 7s ease-in-out infinite;filter:drop-shadow(0 28px 22px rgba(48,23,62,.16))}
.hero-word{position:absolute;z-index:-1;right:-2%;top:13%;font-size:clamp(7rem,14vw,14rem);line-height:1;font-weight:900;letter-spacing:.02em;color:rgba(80,37,109,.055);writing-mode:vertical-rl}
.hero-orbit{position:absolute;border-radius:50%;z-index:0;pointer-events:none}.orbit-one{width:410px;aspect-ratio:1;right:8%;top:15%;border:1px solid rgba(80,37,109,.22);animation:orbit 18s linear infinite}.orbit-two{width:230px;aspect-ratio:1;right:31%;top:9%;background:radial-gradient(circle at 30% 30%,rgba(217,183,94,.32),rgba(217,183,94,.04) 65%,transparent 66%);animation:pulse 6s ease-in-out infinite}
.hero-badge{z-index:4;right:4%;bottom:4%;border-left:0;border-top:4px solid var(--gold);backdrop-filter:blur(12px);background:rgba(255,255,255,.9)}
.service-card{position:relative;overflow:hidden}.service-card:after{content:"";position:absolute;width:110px;aspect-ratio:1;right:-60px;bottom:-60px;border-radius:50%;border:1px solid rgba(80,37,109,.14);transition:.4s}.service-card:hover:after{transform:scale(1.45)}
.method-intro img{display:none}.method-intro:after{content:"ESTRATEGIA\A CREATIVIDAD\A RESULTADOS";white-space:pre;display:block;margin-top:42px;padding:42px;border-radius:28px;background:linear-gradient(145deg,var(--purple-dark),var(--purple));color:#fff;font-size:clamp(1.5rem,3vw,3.25rem);font-weight:900;line-height:1.07;letter-spacing:-.04em;box-shadow:var(--shadow)}
.method-intro:before{content:"A";position:absolute;right:28px;bottom:20px;z-index:1;color:rgba(217,183,94,.35);font-size:10rem;font-weight:900;line-height:1}.about-image{min-height:520px;display:grid;place-items:center;border-radius:50% 50% 8% 50%;background:radial-gradient(circle at 35% 32%,#f7e9bd,transparent 30%),linear-gradient(145deg,#efe3f3,var(--purple));box-shadow:var(--shadow);overflow:hidden}.about-image img{display:none}.about-image:before{content:"A";font-size:clamp(10rem,23vw,19rem);line-height:1;font-weight:900;color:#fff;text-shadow:18px 18px 0 rgba(217,183,94,.35)}
.reveal,.service-card,.steps li,.quotes-grid blockquote{opacity:0;transform:translateY(28px);transition:opacity .75s ease,transform .75s cubic-bezier(.2,.7,.2,1)}.is-visible{opacity:1!important;transform:none!important}.service-card:nth-child(2),.steps li:nth-child(2){transition-delay:.08s}.service-card:nth-child(3),.steps li:nth-child(3){transition-delay:.16s}
@keyframes alyan-float{0%,100%{transform:translate3d(0,0,0) rotate(.15deg)}50%{transform:translate3d(0,-14px,0) rotate(-.15deg)}}@keyframes orbit{to{transform:rotate(360deg)}}@keyframes pulse{50%{transform:scale(1.12);opacity:.65}}
@media(max-width:980px){.hero{background:linear-gradient(180deg,#fffdfa 0 58%,#f2eaf6 58%)}.hero-grid{grid-template-columns:1fr;min-height:auto}.hero-copy{padding:70px 0 10px}.hero-visual{width:100%;min-height:440px;margin:0}.hero-visual img{width:108%;min-height:0;object-fit:contain}.hero-word{writing-mode:horizontal-tb;top:23%;right:2%}.method-intro:before{display:none}.about-image{min-height:390px}}
@media(max-width:620px){.hero-copy h1{font-size:3.05rem}.hero-visual{min-height:350px;margin-top:12px}.hero-visual img{width:124%;margin-right:-15%}.hero-badge{right:0;bottom:0;margin:0;padding:13px 15px}.hero-word{font-size:6.5rem;top:27%;right:-4%}.orbit-one{width:260px}.orbit-two{width:150px}.about-image{min-height:300px}.method-intro:after{padding:30px 24px}}
@media(prefers-reduced-motion:reduce){.hero-visual img,.hero-orbit{animation:none!important}.reveal,.service-card,.steps li,.quotes-grid blockquote{opacity:1;transform:none}}
.services-editorial{background:linear-gradient(180deg,#fffdfa,#f7f2f8)}.services-editorial .detail-list article{grid-template-columns:64px minmax(0,1fr) minmax(300px,.72fr);align-items:center;gap:34px}.service-media{overflow:hidden;aspect-ratio:4/3;border-radius:22px;background:var(--soft);box-shadow:var(--shadow)}.service-media img{width:100%;height:100%;object-fit:cover;transition:transform .5s ease}.detail-list article:hover .service-media img{transform:scale(1.04)}.service-outcome{display:inline-block;margin-top:12px;color:var(--purple);font-size:.78rem;letter-spacing:.07em;text-transform:uppercase}.detail-list article:nth-child(even) .service-media{grid-column:2;grid-row:1}.detail-list article:nth-child(even)>div:not(.service-media){grid-column:3;grid-row:1}.detail-list article:nth-child(even)>span{grid-column:1;grid-row:1}
@media(max-width:980px){.services-editorial .detail-list article{grid-template-columns:46px 1fr}.services-editorial .detail-list article>div:not(.service-media),.services-editorial .detail-list article:nth-child(even)>div:not(.service-media){grid-column:2;grid-row:auto}.services-editorial .detail-list article .service-media,.services-editorial .detail-list article:nth-child(even) .service-media{grid-column:2;grid-row:auto}.services-editorial .detail-list article:nth-child(even)>span{grid-column:1;grid-row:1 / span 2}}
.whatsapp-float{background:#25d366;border:0;box-shadow:0 12px 35px rgba(8,45,21,.3)}.whatsapp-float svg{display:none}
.whatsapp-float .whatsapp-mark{display:block;width:32px!important;height:32px!important;object-fit:contain;flex:0 0 auto}

/* Servicios V14: tarjetas compactas y consistentes */
.services-editorial .detail-list{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}.services-editorial .detail-list article,.services-editorial .detail-list article:nth-child(even){display:grid;grid-template-columns:44px minmax(0,1fr);grid-template-rows:auto 1fr;gap:0 18px;align-items:start;padding:0 0 30px;overflow:hidden;border:1px solid var(--line);border-radius:24px;background:#fff;box-shadow:0 16px 38px rgba(53,24,68,.08)}.services-editorial .detail-list article>span,.services-editorial .detail-list article:nth-child(even)>span{grid-column:1;grid-row:2;margin:30px 0 0 28px}.services-editorial .detail-list article>div:not(.service-media),.services-editorial .detail-list article:nth-child(even)>div:not(.service-media){grid-column:2;grid-row:2;padding:28px 28px 0 4px}.services-editorial .detail-list article .service-media,.services-editorial .detail-list article:nth-child(even) .service-media{grid-column:1/-1;grid-row:1;order:initial;width:100%;height:280px;aspect-ratio:auto;border-radius:23px 23px 0 0;box-shadow:none}.services-editorial .detail-list h2{font-size:clamp(1.8rem,2.6vw,2.65rem)}
@media(max-width:760px){.services-editorial .detail-list{grid-template-columns:1fr}.services-editorial .detail-list article .service-media,.services-editorial .detail-list article:nth-child(even) .service-media{height:230px}.services-editorial .detail-list article>span,.services-editorial .detail-list article:nth-child(even)>span{margin-left:20px}.services-editorial .detail-list article>div:not(.service-media),.services-editorial .detail-list article:nth-child(even)>div:not(.service-media){padding-right:20px}}

/* Servicios V15: recuperación de la composición editorial alterna */
.services-editorial .detail-list{display:grid;grid-template-columns:1fr;gap:0}.services-editorial .detail-list article,.services-editorial .detail-list article:nth-child(even){display:grid;grid-template-columns:64px minmax(0,1fr) minmax(300px,.72fr);grid-template-rows:auto;gap:34px;align-items:center;padding:55px 0;overflow:visible;border:0;border-top:1px solid var(--line);border-radius:0;background:transparent;box-shadow:none}.services-editorial .detail-list article>span{grid-column:1;grid-row:1;margin:0}.services-editorial .detail-list article>div:not(.service-media){grid-column:2;grid-row:1;padding:0}.services-editorial .detail-list article .service-media{grid-column:3;grid-row:1;width:100%;height:auto;aspect-ratio:4/3;border-radius:22px;box-shadow:var(--shadow)}.services-editorial .detail-list article:nth-child(even)>span{grid-column:1;grid-row:1;margin:0}.services-editorial .detail-list article:nth-child(even)>div:not(.service-media){grid-column:3;grid-row:1;padding:0}.services-editorial .detail-list article:nth-child(even) .service-media{grid-column:2;grid-row:1;width:100%;height:auto;aspect-ratio:4/3;border-radius:22px;box-shadow:var(--shadow)}
@media(max-width:980px){.services-editorial .detail-list article,.services-editorial .detail-list article:nth-child(even){grid-template-columns:46px minmax(0,1fr);gap:12px}.services-editorial .detail-list article>span,.services-editorial .detail-list article:nth-child(even)>span{grid-column:1;grid-row:1 / span 2}.services-editorial .detail-list article>div:not(.service-media),.services-editorial .detail-list article:nth-child(even)>div:not(.service-media){grid-column:2;grid-row:1;padding:0}.services-editorial .detail-list article .service-media,.services-editorial .detail-list article:nth-child(even) .service-media{grid-column:2;grid-row:2;width:100%;height:auto;aspect-ratio:4/3}}

/* Ajustes de composición finales */
.site-header{background:var(--header-bg,rgba(255,253,250,.84));border:0;box-shadow:none;transition:background .45s,color .45s}.site-header.header-dark{--header-bg:rgba(43,16,61,.9);color:#fff}.site-header.header-dark .brand img{filter:brightness(0) invert(1)}.site-header.header-dark .nav-toggle span{background:#fff}.hero{background:radial-gradient(circle at 81% 38%,rgba(217,183,94,.16),transparent 25%),var(--paper)}.hero-grid{grid-template-columns:minmax(0,1.28fr) minmax(360px,.72fr);min-height:690px;gap:12px}.hero-copy{padding:70px 0 90px}.hero-copy h1{max-width:760px;font-size:clamp(3.5rem,6.7vw,6.8rem)}.hero-visual{width:min(43vw,610px);min-height:590px;margin-left:0}.hero-visual img{width:125%;margin-right:-11%;background:transparent}.hero-badge{right:0;bottom:5%;max-width:260px;padding:13px 16px}.whatsapp-float{right:22px;bottom:24px;width:58px;height:58px;padding:16px;justify-content:center;border-radius:50%;color:#fff;animation:wa-float 3.8s ease-in-out infinite}.whatsapp-float svg{width:28px;height:28px;flex:0 0 auto}.whatsapp-float span{position:absolute;right:70px;bottom:8px;width:max-content;max-width:min(245px,calc(100vw - 110px));padding:11px 15px;border-radius:16px 16px 4px 16px;background:#fff;color:var(--ink);font-size:.82rem;line-height:1.35;box-shadow:0 12px 34px rgba(31,15,39,.2);animation:wa-bubble 6s ease-in-out infinite}.whatsapp-float.scroll-pulse{transform:translateY(-7px) scale(1.05)}@keyframes wa-float{50%{transform:translateY(-7px)}}@keyframes wa-bubble{0%,12%{opacity:0;transform:translateY(8px) scale(.92)}20%,78%{opacity:1;transform:none}88%,100%{opacity:0;transform:translateY(5px) scale(.96)}}
@media(max-width:980px){.hero-grid{grid-template-columns:1fr}.hero-copy{padding:56px 0 5px}.hero-visual{width:min(100%,650px);min-height:410px;margin-left:auto}.hero-visual img{width:108%;margin-right:-5%}}
@media(max-width:620px){.hero-copy h1{font-size:3.1rem}.hero-visual{min-height:330px}.hero-visual img{width:116%;margin-right:-10%}.whatsapp-float span{display:block;right:66px;font-size:.76rem;padding:10px 12px}}
.form-honey{position:absolute!important;left:-9999px!important;width:1px!important;height:1px!important;opacity:0!important;pointer-events:none!important}
.brand{width:235px;height:70px;overflow:visible}.brand img{width:235px;transform:none}.site-header.header-dark .brand img{filter:brightness(0) invert(1)}
@media(max-width:620px){.brand,.brand img{width:180px}.brand{height:58px}}
.page-hero{padding:105px 0 90px;background:radial-gradient(circle at 85% 20%,rgba(217,183,94,.2),transparent 28%),linear-gradient(145deg,#fffdfa,#f6eff8)}.page-hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:70px;align-items:center}.page-hero h1{font-size:clamp(3.2rem,6vw,6rem)}.page-hero p:not(.eyebrow){max-width:760px;color:var(--muted);font-size:1.18rem}.page-visual img{width:100%;max-height:500px;object-fit:cover;border-radius:var(--radius);box-shadow:var(--shadow)}.page-visual.portrait img{object-position:center 20%}.dark-page{background:linear-gradient(145deg,var(--purple-dark),var(--purple));color:#fff}.dark-page .eyebrow{color:var(--gold)}.dark-page p:not(.eyebrow){color:rgba(255,255,255,.78)}.narrow{max-width:900px}.compact-hero{padding-bottom:70px}.detail-list{display:grid;gap:0}.detail-list article{display:grid;grid-template-columns:90px 1fr;gap:35px;padding:55px 0;border-top:1px solid var(--line)}.detail-list article>span,.process-roadmap article>span{color:var(--gold);font-size:1.05rem;font-weight:900}.detail-list h2{font-size:clamp(2rem,3.2vw,3.2rem)}.detail-list p,.detail-list li{color:var(--muted)}.detail-list ul{display:flex;gap:10px 28px;flex-wrap:wrap;padding-left:20px}.cta-band{padding:70px 0;background:var(--gold-light)}.cta-band>.container{display:flex;align-items:center;justify-content:space-between;gap:40px}.cta-band h2{margin-bottom:0}.process-roadmap{max-width:900px}.process-roadmap article{display:grid;grid-template-columns:90px 1fr;gap:30px;padding:45px 0;border-bottom:1px solid var(--line)}.process-roadmap h2{font-size:clamp(2rem,4vw,3.5rem)}.process-roadmap p{color:var(--muted);font-size:1.08rem}.values,.client-ethics{background:var(--soft)}.value-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}.value-grid article{padding:30px;border-radius:var(--radius);background:#fff;border:1px solid var(--line)}.value-grid p{color:var(--muted)}.client-proof{background:#fff}.client-name-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.client-name-grid a{display:grid;gap:8px;padding:38px;border-radius:var(--radius);border:1px solid var(--line);background:linear-gradient(145deg,#fff,var(--soft));transition:.2s}.client-name-grid a:hover{transform:translateY(-5px);box-shadow:var(--shadow)}.client-name-grid strong{font-size:1.65rem;color:var(--purple)}.client-name-grid span,.proof-note,.case-disclaimer{color:var(--muted)}.proof-note,.case-disclaimer{font-size:.82rem}.proof-note{margin-top:20px}.faq-preview{background:var(--soft)}.mini-faq details,.faq-list details{border-top:1px solid var(--line)}.mini-faq details:last-child,.faq-list details:last-child{border-bottom:1px solid var(--line)}.mini-faq summary,.faq-list summary{padding:25px 40px 25px 0;font-weight:800;cursor:pointer;position:relative;list-style:none}.mini-faq summary:after,.faq-list summary:after{content:"+";position:absolute;right:8px;color:var(--purple);font-size:1.5rem}.mini-faq details[open] summary:after,.faq-list details[open] summary:after{content:"−"}.mini-faq details p,.faq-list details p{color:var(--muted);padding-right:40px}.faq-list{max-width:900px}.faq-list summary{font-size:1.25rem}.faq-list details{padding:10px 0}.client-cases{display:grid;gap:32px}.client-cases article{display:grid;grid-template-columns:190px 1fr;gap:50px;align-items:center;padding:45px;border:1px solid var(--line);border-radius:var(--radius)}.client-monogram{display:grid;place-items:center;aspect-ratio:1;border-radius:50%;background:var(--purple);color:#fff;font-size:3.5rem;font-weight:900}.client-monogram.gold{background:var(--gold);color:var(--purple-dark)}
@media(max-width:1100px){.main-nav{gap:14px;font-size:.8rem}.brand,.brand img{width:190px}}
@media(max-width:980px){body{padding-top:78px}.page-hero{padding:75px 0}.page-hero-grid{grid-template-columns:1fr;gap:40px}.value-grid{grid-template-columns:1fr 1fr}.client-cases article{grid-template-columns:130px 1fr}.cta-band>.container{align-items:flex-start;flex-direction:column}.main-nav>a.active:not(.button){text-decoration:none;color:var(--purple)}}
@media(max-width:620px){body{padding-top:74px}.page-hero{padding:58px 0}.page-hero h1{font-size:2.85rem}.detail-list article,.process-roadmap article{grid-template-columns:42px 1fr;gap:12px;padding:38px 0}.detail-list ul{display:block}.value-grid,.client-name-grid{grid-template-columns:1fr}.client-cases article{grid-template-columns:1fr;padding:28px}.client-monogram{width:105px}.faq-list summary{font-size:1.05rem}.cta-band{padding:52px 0}}

/* V21 · Inicio optimizado para la intención de búsqueda principal */
.hero-copy h1{font-size:clamp(2.9rem,5vw,5.2rem);line-height:1.02}
.hero-tagline{max-width:650px;margin:22px 0 14px;font-size:clamp(1.25rem,2vw,1.65rem);line-height:1.2}
.hero-tagline span{color:var(--purple)}
.hero-tagline+.hero-lead{margin-top:0}
@media(max-width:620px){.hero-copy h1{font-size:2.65rem}.hero-tagline{font-size:1.2rem;margin-top:18px}}

/* V28 · Consentimiento de analítica */
.cookie-banner{align-items:flex-end;justify-content:space-between;width:min(760px,calc(100% - 40px));padding:20px 22px}
.cookie-copy{display:grid;gap:5px;max-width:470px}
.cookie-copy strong{color:var(--ink);font-size:.96rem}
.cookie-copy p{line-height:1.5}
.cookie-actions{display:flex;gap:9px;flex:0 0 auto}
.cookie-reject{background:#fff;color:var(--purple);border:1px solid var(--purple)}
.cookie-settings{padding:0;border:0;background:none;color:inherit;text-decoration:underline;cursor:pointer;font:inherit}
@media(max-width:620px){.cookie-banner{align-items:stretch}.cookie-actions{display:grid;grid-template-columns:1fr 1fr}.cookie-actions .button{width:100%;padding:12px 10px;font-size:.75rem}}